Brand Highlight: The Good Doll

Are you learning how to shop sustainably, prioritizing eco-friendly materials and quality that's built to last? Then you will love the ethical toy brand The Good Doll!

Everything on the market for children to play with seems to be made from cheap plastic that's not only toxic, but built to break after only a few uses, ensuring a cycle of consumerism you can't seem to escape. How do we break out of this cycle of mindless consumerism?


The Good Doll is a doll company based in India, that uses pre-consumer recycled materials to construct dolls for children that are soft, sustainable, and safe for children. 

the good doll for sale in the US

The dolls are all completely unique! Each one comes with a unique outfit, just for them, that's native to the region they're from. The bright, organic fabrics and vivid patterns add a whole new dimension to the opportunities for creative and imaginative play for your kids, or for you!

All dolls are made from upcycled and natural materials, giving them a low carbon footprint, as well as ensuring that no harmful chemicals or microplastics are getting into the system of your little one.

textile fabric tiger doll from India the good doll

These dolls are thoughtfully made, full of old world charm and character. In a world full of screens and loud plastic toys, these natural dolls offer a sense of peace and an opportunity for more open ended creative play.

Nari the Fox from the Good Doll in Arizona

With dolls to choose from that are shaped like animals or children, the materials used to craft them are sourced from pre-consumer waste, allowing these little friends to have the lowest carbon footprint possible while giving you something to treasure for years to come.

Each doll is made by hand by artists in the poor areas of India where employment is tough to find, giving accessible income to those who deeply need it.

eco friendly childrens toys nontoxic plastic free

Many toys that kids get don't last beyond a few uses at best, and are made from materials that cannot be recycled, and a high percentage end up in the landfills, incinerators, and in our oceans. These toys aren't built to last, and studies have show that the average family is throwing away about 70lbs of plastic toys per year.

Decreasing the demand for easily breakable plastic toys by prioritizing wooden, cloth, and heirloom toys can help slow down our consumeristic tendencies, as well as turn the tide in demanding better quality for our children and making an impact on how many items are being carelessly thrown away.

mira the good doll gives back

Purchasing from brands like The Good Doll gives a voice to companies that are genuinely passionate about making a difference in the area of sustainability and reducing waste, and allows you to make an impact on the planet, as well as mindfully purchase something for your child that is built to last, and will only stir up their imagination. Find your perfect companion here.

Redemption Market is a woman owned social impact shop in Phoenix, Arizona, featuring curated ethical and fair trade goods. Their give back brands support anti-trafficking programs around the world. Find Redemption Market at one of four locations of The Merchantile in Phoenix or Scottsdale- read more about their retail space in Phoenix Magazine. Or, visit the pop-up shop at the Downtown Phoenix Farmer's Market, as featured in AZ Central's Farmer's Market guide.